BRAND QUESTIONNAIRE

Our unique branding and logo questionnaire helps guide us through the discovery phase. This questionnaire is a big part of Covert labs brand strategy process, and helps us develop a cohesive brand and logo design for you!

Brand Questionnaire

Company Contact

Email:

Phone:

Company Mission Statement

List your company values:

What makes your staff the best in the business?

Describe the problem facing your industry:

Describe how your company or location provides the solution:

Share some relevant stats or figures related to your business or location that your clients should find compelling:

What are your company or location's strengths?

What are general weaknesses common among your competitors?

What are your company/location's opportunities?

What are the industry threats facing your clients?

How is your company's process or strategy unique?

Describe your product, service or location to a friend:

Benefit of your product, service or location:

List all your company's projects to date:

5 words that represent your product, service or location:

Brand Attributes - Masculine/feminine

Brand Attributes - Colorful/Muted

Brand Attributes - Conservative/Extravagant

Brand Attributes - Fun/Serious

Brand Attributes - Professional/Casual

Brand Attributes - Modern/Classic

Brand Attributes - Sporty/Elegant

Brand Attributes - Simple/Intricate

What other brands would be its friends?

Where would your brand hangout?

What actor/actress would be perfect to play your brand and why?

What animal would represent your brand?

What kind of car would your brand drive?

How would you describe its style?

Share your company or location's history:

Engineered by
Covertlabs

BRAND QUESTIONNAIRE

Brand Questionnaire

6925 Union Park Center Suite 500, Cottonwood Heights, UT 84047801-858-0707 | info@covertunicorn.com

6925 Union Park Center Suite 500, Cottonwood Heights, UT 84047
801-858-0707 | info@covertunicorn.com